![]() This first-of-its-kind hair pattern search technology helps Pinners search the billions of hair ideas on Pinterest more easily to find the right ideas for them. “protective hairstyles braids” (up 8X)*.Some of the top hair searches on Pinterest are now personalised, with Pinners searching for ultra-specific ideas that match their own hair type: ![]() While seeking out inspiration that is representative has not always been possible for Black, Latinx, Indigenous and Asian Pinners and creators, in August 2021 Pinterest launched its first of a kind, hair pattern feature. Now it’s rolling it out to other countries around the world. Leal Alexandra aka – a natural hair content creator on PinterestĪs the natural hair movement gains momentum, Pinterest has seen 35% more beauty based searches globally* and in particular, searches for “naturally wavy hair cuts with layers” have multiplied 20X**, as people look to embrace their most authentic selves.
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